The standoff lasted six hours after which Noid surrendered peacefully and the hostages escaped. When the police arrived he reportedly fired four warning shots into the ceiling. He felt that Domino’s owed him money for the name, according to one of the employees he took hostage. Apparently, he thinks they’re aimed at him.″ The police engaged in a standoff with Noid who wanted $100,000 and an unidentified library book in return for the two hostages’ release.Īccording to The Washington Post, Noid also demanded a white limousine that could serve as a getaway car and insisted on talking to Domino’s owner directly. According to The Washington Post, in 1989 a gunman who shared the same name as the mascot, Kenneth Lamar Noid, attacked a Domino’s restaurant in an Atlanta suburb and took two employees hostage as a result of a misunderstanding.Īccording to a 1989 Associated Press report, a police officer said that Noid was ″having an ongoing feud in his mind with the owner of Domino’s Pizza about the ‘noid’ commercials.
#Dominos mascot how to#
However, after 35 years of practice in avoiding the Noid, we’re pretty confident we know how to defeat it.”īut the Noid was also associated with a more troubling real-life incident involving hostages and a gunman.
In a statement, Kate Trumbull, Domino’s vice president of advertising, described why the Noid returned: “The Noid is Domino’s oldest and most famous villain, and the pizza delivery testing we’re doing with Nuro’s autonomous vehicle is exactly the kind of technology innovation that could provoke the Noid to return.
0 kommentar(er)
